It’s been over a week since my last blog, and there has been plenty of activity at your Lebanon/Wilson County Chamber of Commerce.
It's been a couple of weeks since my last blog. That may tell you how busy we have been at the Chamber. Ribbon cuttings, a few committee meetings and our February board meeting filled the last two weeks.
What a fantastic evening last night as we celebrated our annual Chamber Membership Banquet and Awards Show at Lebanon’s Capitol Theatre. Some 330 Chamber members and their guests enjoyed a great meal and fellowship as 16 community leaders or businesses were acknowledged for their contributions to Lebanon and Wilson County. We unveiled our Wilson County promotional video that was funded in part through a State of Tennessee grant. This video tells Wilson County’s story and highlights each community within it. Our plans are to incorporate all or parts of the video on our website later this year.
We finished a busy week of Chamber activities with our annual Lebanon Wilson County Chamber of Commerce Board retreat on Friday, January 24. The Chamber staff lined up our retreat at The Mitchell House, the new home of Sigma Pi Fraternity International Headquarters. We had a great day of planning and enjoyed a wonderful meal catered by Sammy B's.
We have had a busy couple of weeks since 2014 kicked off, and the remainder of the year looks as equally busy.
Yesterday (Tuesday, January 14), a ribbon cutting was held at the Lebanon Kroger for The Little Clinic. Several representatives from the Little Clinic were on hand for the event as they were welcomed by members of our Ambassadors and our Chamber staff.
Christmas is a special season – a time for coming together with friends and family. And what better way to create memorable holiday moments than Christmas 1 2 3 Lebanon?
Christmas 1 2 3 consists of three events organized by the Lebanon Wilson County Chamber of Commerce: the Festival of Lights, Christmas on the Square in Lebanon, and the Lebanon Christmas Parade with Grand Marshal Daryle Singletary, country music recording artist.
The 2013 Lebanon Christmas Parade will be held on Sunday, December 8th at 2:00 p.m. with a theme of “A Taste of Christmas Fun.”
Floats may be entered under one of FOUR CATEGORIES:
If you are like me, in the last 24 months or so you most likely have started using your mobile phone more and more for browsing the Internet. Larger mobile screens, voice recognition software, and better wi-fi access are just a few of the advances that have made this possible.
This week I presented Google+ to a lunch and learn session for the Mt. Juliet Chamber of Commerce. Google+ (pronounced and sometimes written as Google Plus or G+) is Google’s social media network. I spent quite a bit of time preparing for the presentation as I have only been using Google + for the last 3 months or so and I was curious about what level of interest there was going to be. Based on the lively group with many questions, comments, and feedback from my presentation, it is apparent that people are definitely starting to focus on Google’s social media network.
What is Responsive Website Design?
2013 has been declared the year of Responsive Design in many web circles. If you haven’t heard of Responsive Design yet, you will soon. The reason it was created (and is snowballing in popularity) is because of the need to optimize websites on different devices -- mobile, tablet, laptop & desktop -- with the growth of the mobile and tablet markets being the driving force for Responsive Design.
With the improved usability of websites over the last 24-36 months (Content Management Systems in particular) and the integration of Social Media with websites, it has become apparent that education is becoming a key to having a successful website.
The 2012 theme for YOUR Chamber is THE WOW FACTOR, and as of July 2012 we have had many WOW'S.
- Beginning in January with 306 new members in 3 days, and the annual Board Retreat.
- February, an outstanding Annual Banquet with over 300 people in attendance.
- March, over 400 members and their guest attended the annual St. Patrick's Day open house. Thanks to 34 restaurants and caterers for the wonderful food throughout the day.
I was updating our support ticket system tonight and I noticed we had 4 clients who were migrating from their old e-mail accounts to Google Business Apps. This seems to have become a common occurrence for many of our clients in 2012. We also took the plunge to use Google Business Apps in early 2012 and like many of our clients we are very happy with the move.
Earlier this year, our chamber considered a drive to increase membership. When the idea was introduced by Sue, there was some enthusiasm and interest and many questions on how the campaign would occur. We looked around at other chambers throughout the country and based on previous results, we selected a firm who specialized in growing membership.
Blogging…what is blogging? Blogging is a powerful tool for marketing and content promotion. It has become very popular in the business world. By creating a blog you are creating a “face” and “name” for your products and services. Blogging can add value to your website; it keeps people interested in what is to come, and it can be a fun way to communicate what your business has to offer.
I try every week to think of ways I can reach out to our Chamber members to inform them of why being a chamber member has great benefits. One of the perks we get complimented on the most is our available meeting spaces that we offer to our members free of charge. As a matter of fact, I know of some members who decided to become part of our chamber because of this wonderful benefit. With so many of our current members working from home or having various clients throughout the county the available meeting spaces that we offer have become their place to meet potential clients and/or conduct business.
Being a part of YOUR Chamber
Often when people ask me where I work and what I do, I get the same question, "What does the Chamber actually do?" The Chamber of Commerce opens up several opportunities for individuals and business owners in the community. Not only does the Chamber provide you with ways to interact with other business owners throughout your community, we provide you with ways to showcase "YOU"!
Of all the areas of web design and development that I enjoy the most – our Web Design meetings really rank highly for the part they play in ensuring a great website result for the client.
The key to the success of those meetings starts with analysis & research before the meeting, which can include reviewing the client’s business and marketing models , their current website, and industry leading websites for comparison and samples. Key communication actually starts in the sales cycle and should be in full “voice” – during the design meeting. Clients should be engaged in identifying their needs, aims and outcomes and the whole team (client and designer) should establish a collaborating process to ensure a successful outcome.